So if, for example, the annual sale in your Shopify store amounts to one million dollars, such a delay may cost you $70,000 per year. If it’s not sufficient motivation for you, be aware that a one-second delay in website loading may lead to a conversion drop of 7%. 47% of customers expect a website to load in under four seconds.64% of smartphone users expect a website to load in under two seconds.Sure, load time is just one element affecting it, but it’s relatively easy to improve. 79% of customers are less likely to buy again from you if they are somehow dissatisfied with the Shopify store’s performance.Take a look at stats provided by Skilled on what customers expect. Slow load speed negatively affects Google AdWords Quality Score, which results in lower positions and higher cost. And I don’t mean just organic search but also paid search. Moreover, as I said before, website speed affects not only the real customers but also your online store’s visibility in Google search results.
That’s a problem concerning webshops even more. According to their Industry Benchmarks for Mobile Page Speed, 53% of users will leave if it takes more than 3 seconds for a website to load on mobile devices. Hungry for more statistics? Google gladly helps with that. The reasons behind this may be different, but the page load time is definitely among them. Bounce rate is a percentage of visitors who opened a single page on a particular website and then exited it, without taking any further action. The very same thing happens in online shopping – if your Shopify website loads slower than it should, the potential buyers will tend to leave.Īnd don’t take my word for it – check the research-based numbers below. Just looking at people standing impatiently may be a sufficient reason to leave without buying anything. Who likes waiting in a long queue, even in your favourite supermarket? How does website speed affect conversions? But it doesn’t only affect robots crawling the internet, but also the real users looking for places to spend their money. As of 2018, it became an official Google ranking factor. Nowadays, basics start with the website speed. However, no matter how hard you try, these actions won’t result in a reasonable return on investment if the basics are being overlooked. Owners of webshops spend big bucks on paid advertising and SEO every day to gain people’s attention and try to push them through sales funnel. 1.The battle for every digital customer hasn’t been so fierce as it is now. It is however worth noting that using these apps still requires some knowledge in CSS on your part.
In case you are looking to edit your store’s code frequently, here are some faster solutions: these CSS customization apps give easier access to the theme’s code.
8 FREE apps to add Shopify Custom CSS faster We will guide you to make your store look exactly the way you want. Things that you normally have to edit via custom code can now be changed at a click of a mouse.Įspecially if you want to custom your Shopify store even further, Live chat with us. It comes with a ready-to-use visual editor that gives you infinite customization power.
The EcomSolid Shopify theme offers an alternative way to instantly customize every aspect of your store. An easier way to customize your Shopify storeĮven when you have a good understanding of CSS, changing the code of a Shopify theme can still be tricky. If you’re unsure what code to add to achieve what you need, try asking on Shopify Community for help from experts. It is named Copy Of + the name of the theme that you duplicated. Once you’ve done, the duplicate theme will appear on the Themes page. Step 2: Choose the theme you want to edit custom CSS > Select Actions. Step 1: Go to Online Store > Click on Themes. Here are 3 quick steps to backup your Shopify theme: This way, if anything goes wrong, you just need to go back and don’t have to start from scratch.
If you’re already determined on doing this, the absolute first thing to do is to backup your theme. Using a store builder app or an advanced customizable theme might do the trick. You should first find out if there is any other way to accomplish your goal without editing CSS. 8 FREE apps to add Shopify Custom CSS fasterįirst thing first, make backups of your Shopify themeĪs said, adding CSS to a Shopify store could be a tricky process.An easier way to customize your Shopify store.First thing first, make backups of your Shopify theme.